About Us
"..students of medical economics have long realized that what consumers demand when they purchase medical services are not these services per se but rather better health."
Grossman M, "The Human Capital Model." In Handbook of Health Economics. Volume 1A; Culyer, AJ; Newhouse, JP (Eds.). North-Holland - Elsevier Science, B.V. (2000).
Open Personalized Health Informatics ("OpenPHI") is a privately-funded bio-informatics startup based in Miami, FL. OpenPHI is a value-added information distributor focused in the bio-medical space. We bring together a deep industry expertise as well as extensive technology capabilities.
We combine Open Access, Open Code and Open Data to improve families' health.
While some try to "improve the healthcare system," we focus on "building a care system that improves our health." We call that "Personalized Health." OpenPHI simplifies the use of the vast amount of health databases, publications, and medical know-how freely available from academic and government sources across the world.
Feel free to downaload the following files for more details on OpenPHI's philosophy:
Health Engineering
We see the process of health improvement as an Engineering challenge. As follows:
- Once an individual falls ill, or a disease manifests itself, the best treatment plan is definitively a highly personalized intervention. This is called Evidence-Based Medicine ("EBM").
- On the other hand, preventive health measures and those that promote health (such as physical activity, living conditions, nutrition, etc.) can be generic and very broadly applied across large groups of people. Those measures are highly predictive of health outcomes, and lend themselves to an engineering approach on a large scale, population-wide.
- Can we prevent illness or death? Most definitively not. But we can certainly look at the immense amount of data already available to try to "engineer health" by testing, publishing, and promoting "best practices" for the maintenance and enhancement of every individual's health. That's what we call "Health Engineering."
OpenPHI is committed to apply the same Engineering tools and methodologies that build complex, reliable systems to maintaining our bodies in top operating capability. See "Bring Your Own Health IT" paper for more details.
Overview of Operations, Target Markets
This image gives you an overview of OpenPHI's operations and target markets. More details below.
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OpenPHI was founded to address a pressing human need: to provide relevant, actionable health information from the right sources to the right user on-demand.
A growing numbers of users worldwide need access to this information. In their own terms.
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OpenPHI leverages 03 massive social forces:
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We want to become an international, polyglot clearinghouse of academic, government, and scientific knowledge. And to bring scientific knowledge from the North (developed countries) to the South (developing and emerging countries).
But we also want to bring knowlewdge from the South to the North: there are many lessons learned in developing and emerging countries that can be useful to developed countries.
OpenPHI operates under a very scalable business model, with a very low run rate. We have a proven team, ready to expand both our reach and subject area breadth.
We have proven expertise in Cloud Ccomputing and can process many types of content. We can also quickly develop new products and test new markets.
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OpenPHI is pursuing clearly-defined markets with very high potential. We have a well-articulated value proposition as well as Marketing messages.
We are launching pilots with reference accounts in each target market.
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Our Competitive Advantage
OpenPHI is on the bleeding edge of today's hottest trends:
- Free and Open Source Software
- Health IT
- Search engines
- Cloud computing
- Data Mining
And we're at the intersection of several multi-billion sectors of the global economy:
- healthcare
- bio-informatics
- genetics
OpenPHI's products and services are sold on the basis of the ROI (Return on Investment) and the bottom line results we can deliver for our clients. We offer enterprise-scale, ROI-driven technology solutions.
Our Team
Jose C. Lacal
Jose has over 25 years experience working for huge multinationals (07 years at Motorola, 03 at Siemens) and as a serial entrepreneur. He's passionate about Health Information Technology; Free / Open Source Software (i.e. GNU/Linux, Apache); and data-mining the "Deep Web" of health data.
Jose is available for interviews as well as speaking engagements, both in English and Spanish.
Email Jose C. Lacal.
Development Team
Our team of developers includes former Motorola developers with experience in developing mobile tele-health systems. Our staffers' expertise includes:
